Seat Ateca nets dealer gong | Awards - Car News Jul 2017

14:21 Tuesday 11 Jul 2017

The UK’s motor traders have named the Seat Ateca as their top model.

The SUV was named Car Dealer magazine’s Car of the Year 2017, chosen by a vote amongst those who work in Britain’s car dealerships. A healthy haul of votes from dealers representing rival manufacturers ensures it was the Ateca which took home the trophy from the Car Dealer Power Awards ceremony held last week in the shadow of Portsmouth’s landmark Spinnaker Tower.

“A stylish new SUV, the Ateca has been billed as a combination of distinctive design, driving fun, urban versatility and compelling utility”, said Car Dealer Editor James Baggott in announcing the award.

“It has done wonders to raise awareness of Seat, which brought it to market. In double-quick time the Ateca has established itself as a firm favourite among the motoring media, UK car buyers and, of course, dealers who represent the brand.”

Accepting the award, Richard Harrison, Seat UK Director, said: “We knew the Ateca had great potential to succeed and the impact which it has had in the UK has surpassed even our own ambitious aspirations. The Car Dealer Power award is particularly valued as it demonstrates respect and appreciation from within the auto retail industry – across all brands, not just from those who work in our own SEAT dealerships. It has been an incredible first year for our first SUV, generating a terrific momentum behind our brand that we aim to sustain with this month’s launch of the All-new Ibiza and the introduction of the Arona, our new compact crossover – revealed only last week in Barcelona and set to arrive in showrooms later this year.”