Fiat 500 nets Red Dot gong | Awards - Car News Oct 2020

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12:28 Thursday 15 Oct 2020

The all-new, fully electric Fiat 500 has been named winner of the Design Concept category at the prestigious Red Dot Awards.

The awards recognise the best in industrial design, and is adjudicated by a panel of 21 global experts in the field.

Olivier François, President of Fiat Brand Global, said, “Winning the Red Dot Award fills me with pride, because the 500 has always kept pace with time. That all-Italian creativity, having proven itself able of starting off from 63 years of history and successes, has resulted in an all-new, all-electric, high-tech and connected car, but always 500 -  stunning, charismatic and with the ability to bring about change, to become an object of desire for zero-emissions mobility in a pure Dolcevita style.”

The Fiat 500 beat off stiff competition, with the awards attracting more than 4,100 applications from 52 countries.

 

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