The car manufacturer Nissan saw retail sales up by 203%, fleet sales up by 159% and has started 2012 gaining 5% of the market share in the last month of January.
In comparison to 2010, Nissan experienced a 174% sales increase in its light commercial vehicle (LCV) range last year. This success has made Nissan the UK’s best performing LCV manufacturer brand.
Three models in particular were the ones that helped the car manufacturer achieve such an outstanding success in sales. Those included the Primastar (up 201% to 1,410), the NV200 (up 191% to 2,920) and the Navara (up 187% to 6,291).
Overall, the car brand sold up to 10,854 commercial vehicles (4.2% of the total LCV market), much more than in 2010 – a year in which it sold 6,223 vehicles, 2.8% of the market share.
Francis Bleasdale, Nissan Motor GB’s LCV sales and marketing director said those results are due to a great hunger and performance from the Nissan dealer network, in particular the 57 business centre dealers.
“This was achieved despite only launching the NV400 range at the end of 2011. The full impact of this exciting addition to the range will be more evident during 2012,” Bleasdale said.
Good prospects for 2012
On top of Nissan’s positive results in sales last year, the manufacturer fleet performance was also strong, generating 6,587 sales. This is actually a 159% increase over 2010 and represents 3.5% share of the sector.
The brand also looks at the future with confident eyes as Nissan has started 2012 with good results, with 722 sales in January (5% of the market share). In comparison to January 2011, Nissan has also registered an improvement going up from its 697 sales and 4.1 per cent market share last year.
“There are signs that fleets in particular are starting to replace their LCVs after extending replacement cycles during 2009 and 2010 which should help fuel sales. And our dealer network is also reporting a strong demand for used Nissan LCVs,” Bleasdale concluded.
Related used car searches
Search used Nissan
