Italian businessman Pourmohseni Hadi was so sick of the ongoing problems he was experiencing with his BMW M6 that he destroyed it with a sledgehammer... right outside the Frankfurt Motor Show.
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Having forked out 120,000 euro (about £100,000) for his BMW M6, Hadi was understandably a little miffed when it turned out the car was beset with problems, including vibrations, rattles, jolts and bad gearshifts.
In an attempt to rectify the problems, Mr Hadi took the car, which he bought in 2008, to a number of BMW workshops in Italy; however, none of them succeeded in fixing the ailing Bimmer.
Speaking to German newspaper Bild, Hadi said: "BMW Italia and the Munich headquarters have pushed the responsibility back and forth. I have written BMW a letter -- no response. Now I answer! With this action!" [Ed - We apologise for the slightly iffy Google translation, but you get the picture.]
So Hadi and his friend Thomas Brunner took the car all the way to Frankfurt to systematically destroy it using sledgehammers and axes right outside the world's biggest motor show.
BMW is reportedly looking into Mr Hadi's case; however, there has been no official word yet from the German manufacturer. They'll have to act quickly if they want to avoid any more negative publicity, however, as Mr Hadi has announced he plans on repairing the car and then destroying it all over again, this time in front of the Bundestag building in Berlin.
Click on the image below to watch Mr Hadi destroy his M6:
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