Mitsubishi has opened a new retail store at the Intu Lakeside shopping centre, providing customers with a new way to learn about its range, take a test drive, and purchase new vehicles.
The retail outlet represents a further move away from the traditional model of retail motor dealerships for Mitsubishi, following on from the recently-launched Buy Online facility.
Designed by leading retail design agency Dalziel & Pow, the Mitsubishi retail store takes up 1,281 sq ft of space at the Intu Lakeside centre, split into different experience zones where customers can relax and browse at their leisure, with multiple vehicles on display and interactive digital displays. Intu Lakeside was chosen as the pre-eminent retail and leisure destination in the South East, with 20 million customers visiting each year.
Rob Lindley, Managing Director, Mitsubishi Motors in the UK, said: “With the opening of our first Mitsubishi store in such a prominent and well-established retail location, we are putting the customer at the very centre of what we do by offering them more choice than ever before in how and where to purchase their new Mitsubishi.”
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