Mazda are using virtual reality technology to give customers the experience of driving the MX-5 and CX-5 models.
Joining forces with shopping centre giant Intu, Mazda’s retail tour of six UK locations this summer will give customers the chance to experience a 360 immersive virtual reality test drive using VR goggles whilst seated in each car. The Mazda Virtual Reality Experience will simulate the experience of driving some of the world’s most rewarding routes, all without leaving the comfort of the shopping centre concourse.
Starting this weekend at Manchester’s Intu Trafford Centre, the Mazda Virtual Reality Tour will also have Mazda retail ambassadors on hand to discuss the Mazda range, with complimentary refreshments from the unique Mazda Coffee Truck, based on a 1960s Mazda Porter Cab mini-truck.
“The innovative use of VR Technology brings Mazda alive to consumers in a way that a traditional static display can’t do”, explained Claire Andrews, Marketing Director Mazda UK.
“With virtual reality our aim is to create a sense of oneness with the car through an immersive experience, you get a test drive impression whilst sat inside a Mazda CX-5 or MX-5 without leaving the building. This will bring people much closer to the vehicle itself, allowing them to appreciate the quality of both the interior and exterior of the car. We filmed the Mazda MX-5 on location in Italy earlier this year and we can’t wait to see people taking a virtual Alpine drive in the MX-5.”
The Mazda Virtual Reality Tour will then move onto the Intu Victoria Centre in Nottingham for the weekend of 21/22 July, Intu Milton Keynes on 28/29 July, Bristol’s Cabot Circus on 4/5 August, Intu Lakeside on 11/12 August, and finally Intu Braehead in Glasgow on 25/26 August.
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