Rapper will.i.am has turned car designer by creating a special one-off model of the Lexus NX, which will be revealed to the world next Wednesday during Paris Fashion Week.
The creation comes as part of Lexus’ ‘Striking Angles’ ad campaign for its new NX luxury crossover, with a television commercial featuring the US rap star to hit UK screens next month.
The commercial features an exclusive remix of will.i.am’s track Dreamin’ About the Future, which accompanies the NX being driven through a futuristic cityscape before the rapper emerges from a facet-fronted club to stop and admire the passing motor.
“As a musician and an entrepreneur, I want my ideas and my presence to impact on the world around me,” said will.i.am. “The team at Lexus applied the same vision to the ad – showing how the NX impacts the design of the world around it.”
Lexus Europe boss Alain Uyttenhoven said, “We wanted to bring our design philosophy for the Lexus NX to the forefront, transporting consumers to a world built entirely on revolutionary and striking design. It’s an attitude that we apply to everything we do at Lexus, from the design of the car to the innovative technology within. Will.i.am perfectly complements the world that we created, fusing our joint passions for progressive design and technology.”
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