The latest Super Bowl advert from Audi has already been viewed well over 8 million times (as of 2pm Mon 6th Feb), and has received an incredible 40,000 likes and 55,000 dislikes.
The advert, titled "Audi #DriveProgress Big Game Commercial – Daughter”, was accompanied by the words: "Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average."
The backlash/appreciation on social media is extremely hard to quantify, but it is safe to say that there has been a huge reaction to the new politically motivated campaign.
Watch it for yourself now and see what all the fuss is about, and don't forget to let us know your thoughts in the comments section below:
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