New consumer research data from car valuation professionals CAP Automotive has revealed that garish 1970s car colours are making an unexpected comeback.
The group analyses used car sales performance figures each month, and predictably silver, black, blue, grey, red, and white dominate the colour charts. However, four quintessentially 70s shades of green, beige, yellow, and gold have made it into the top ten for the first time after spending years in the sales doldrums, while brown is hovering just outside the top ten.
The phenomenon may have crossed the Atlantic, as Yahoo! declared brown “the red hot color for new cars and trucks” in America back in 2013.
Philip Nothard, retail and consumer specialist at CAP Automotive said: “Just as new cars are increasingly configurable to the driver's personal preference it makes sense that there is now a more diverse array of colours on the radar of today's motorists.”
"You can't underestimate the power of ‘retro chic' either in the world of consumer taste - and what could be more retro than having an orange or a bronze car?”
“Evidence that a significant number of people are trying to find brown cars to buy would have seemed crazy just a few years ago, but we can confirm that they are. There is also a tendency for American tastes to eventually migrate to our own shores and it might well be that we are seeing some influence from that direction."
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