A leading car industry body has released a revealing study into the car buying tastes of UK motorists, showing that the meteoric rise in the popularity of white as a choice of paint colour shows no sign of slowing down.
The Society of Motor Manufacturers and Traders (SMMT) recorded 2,476,435 new cars registered in the UK last year with 22.2 per cent of those painted white.
That statistic becomes startling when you consider that white accounted for less than one per cent of cars sold in 2005, before experiencing an unprecedented rise in popularity over the past decade. Just under ten per cent of UK car buyers chose white in 2010, before the colour took over as the most popular choice in 2013, maintaining top spot in 2014.
White, Black (19 per cent), Grey (14 per cent), and Silver (13 per cent), account for over two-thirds of all new cars sold last year. Bold colours proved less popular, with Blue and Red neck-and-neck as the choice of just 13 per cent of buyers each, and other bright hues making up the remaining six per cent of new registrations.
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