Last year was Volvo’s most successful in the UK for almost three decades.
A total of 56,208 cars were sold in the UK by Volvo in 2019, an increase of 12% on the previous year despite a struggling new car market overall, the highest total achieved by the brand since 1990. Volvo cemented its position as one of the UK’s fastest-growing brands largely on the popularity of its range of award-winning SUVs. The XC40 compact SUV was the biggest seller, with 15,445 sold in the UK last year, while the larger XC60 also hit a five-figure total. Last year was a record-breaking one for Volvo globally, with worldwide sales up nearly a tenth to 705,452.
Volvo’s early embracing of the SUV market, which has continued to grow year-on-year, has helped it to reinvent itself as a major brand in the premium sector. By contrast, in 1990, Volvo’s sales were dominated by large, solid, if somewhat staid saloon and estate cars from the 200, 700, and 900 ranges, along with the quirky four-seat 480 coupe, in the days before the SUV boom.
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