The end of INFINITI | Industry - Car News Mar 2019

INDUSTRY

11:44 Thursday 14 Mar 2019

In a shock move, INFINITI have announced that they are pulling out of Western Europe.

Nissan’s luxury vehicle division will cease to market its products in Western Europe by early next year, instead focusing on growing markets in North America, China, the Middle East, and Eastern Europe.

And, in a further blow to the UK car industry, the withdrawal from Western Europe will see the end of INFINITI Q30 and QX30 at the Sunderland plant this summer.  It has not been disclosed whether this will result in job losses at the North East factory, owned by parent company Nissan.

Sales of diesels in Western Europe have been hit hard in recent months, and INIFINITI has announced it will discontinue using the fuel from 2021 in favour of electrification.  However, this has come too late to save the brand in Western Europe.  Instead, the company will be investing in more promising markets, such its SUV offerings in North America, and the introduction of five new models in China over the next five years.

 

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