In a publicity stunt promoting its new seven-seat Orlando, Chevrolet has parked a life-size replica of the car out of Play-Doh in a busy London street.
The model weighs 1.5 tonnes and is the world's biggest Play-Doh sculpture, measuring 15ft by 6ft. It took a team of eight model makers two weeks to create the sculpture.
Les Turton of Chevrolet UK said: "The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner"
Chevrolet got the inspiration for this model after a poll of 1,000 UK adults voted Play-Doh as their favourite childhood toy, beating competition from Lego, Action Man, Barbie and Scalextric.
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