Ford’s Adjustable Speed Limiter allows drivers to set a maximum speed.
The invention is designed to reduce the chance of speeding fines or bans. As the number of speed cameras continues to increase around Europe, this particular feature has become surprisingly popular. The Adjustable Speed Limiter, which was initially introduced in 2010, allows drivers to set a top speed of between 10mph and the legal limit. If drivers go beyond the self-selected limit, the fuel supply to the engine is reduced and the vehicle will begin to slow down.
The perils of being caught out
Throughout Europe, there are approximately 35,000 safety cameras. Since 1996, a total of one in five motorists in the UK has been caught out by a speed camera.
Dr Torsten Wey, Technology Supervisor at Ford of Europe, said, "At the press of a button, this technology helps you to limit the speed of your vehicle."
"It only takes a momentary lapse of concentration to exceed the speed limit, which is why the Ford Adjustable Speed Limiter technology gives drivers so much peace of mind."
"Adjustable Speed Limiter is now available on the majority of cars we produce and the demand proves just how valued it is. If you set a maximum speed you don't have to constantly look at the speedometer."
In excess of 220,000 Ford cars fitted with this technology were sold in 2011, surpassing other driver assistance features within the Ford range. A total of £87million was collected by UK speed cameras in accumulated fines during 2008 and 2009. The Adjustable Speed Limiter is also fitted in the Ford Galaxy, Focus, C-MAX and Grand C-MAX. 20% of Ford customers enjoy the benefits of the speed limiter feature in the UK.
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