A vehicle was registered every 30 seconds in March as Jaguar Land Rover continued a record breaking start to the year.
The Discovery Sport played a large part in the successful month as it overtook the Range Rover Evoque as the fastest-selling Land Rover of all time (in the UK), shipping 7,239 examples in March.
Jaguar sales were up 68% to 9,484 and Land Rover achieved 22,283 sales in total, up by 14% percent.
Jeremy Hicks, Jaguar Land Rover UK Managing Director, had this to say:
“After a record breaking 2016 and start to 2017 we are continuing our momentum with these March figures. In the midst of the current uncertain economic climate it shows that the Jaguar and Land Rover brands are stronger than ever here in the UK.”
“New products are driving this success, with both brands now offering a range of vehicles that suit the lifestyles and appeal to more buyers than ever before. We are no longer an attractive alternative but a serious rival to our established competitors. With new models on their way throughout 2017 this momentum looks set to continue.”
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