Leading road safety group the Institute of Advanced Motorists (IAM) has launched its annual winter campaign aimed at drawing motorists’ attention to the increased dangers of winter driving.
The campaign launch comes after new Government statistics showed a sharp increase in the numbers of accidents attributed to adverse road conditions in the dark, with shorter daylight hours and worsening weather on the way. These contributory factors led to 12,445 accidents last year, up nearly one-fifth since 2010. Snow, sleet, rain or fog caused 368 serious or fatal accidents last year, while slippery roads caused a further 1,279.
The IAM hopes their #wheelsinwinter campaign will help arrest this trend, and an animated video to help raise novice drivers’ awareness of the hazards of winter roads has been uploaded to the organisation’s social media accounts, as well as the infographic below:
Sarah Sillars, chief executive officer at the IAM, said: “It is clear from the statistics that people need to change their driving behaviour when faced with poor weather conditions and more hours of darkness.
“Winter driving needn’t be difficult, and with a few small changes driving in bad weather conditions can be made far safer and more enjoyable. We advise motorists to avoid travelling in severe weather conditions – could you delay that visit to the shops or walk to school instead? But if you do need to travel, prepare properly and read our advice to ensure you and your loved ones are safe.”
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