More than 51,000 new Hyundai cars were registered in the UK during the first six month of this year.
The manufacturer bucked the trend of a declining UK new car market to shift 51,041 new cars between January and June, a growth of 1.88% to cement its position as one of the county’s top 10 car brands.
A surge in demand for the eco-focused IONIQ, with sales up by more than 90%, helped fuel the positive start to the year, bolstered by the addition of a plug-in hybrid version. Meanwhile, the new KONA gave Hyundai an additional foothold in the SUV market, where the Tucson remains the company’s best-selling model. The KONA electric and KONA diesel are to follow shortly, and later this month Hyundai will be introduced the new Tucson. September will see these joined by a new Hyundai Santa Fe.
“Hyundai Motor’s strategy has long been to invest in new product and technology and to provide customers with greater choice and value for money,” said Hyundai’s UK boss Tony Whitehorn.
Now, more than ever, this plan is bearing fruit with Hyundai demonstrating growth in a tough new car climate.”
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