Honda are celebrating after topping respected customer satisfaction poll.
The JD Power 2015 UK Customer Service Index Study measured customer satisfaction with their experiences at franchised dealer service departments, awarding marks on a 1,000-point scale taking into account service quality, service initiation, service advisors, vehicle pick-up, and service facility. Honda came top of the pile with a score of 768, ahead of Suzuki and Toyota who were tied on 759, and Kia and Skoda who came joint fourth with 758.
“It is testament to our outstanding dealer network that we have topped the list of volume brands when it comes to customer satisfaction”, said Honda UK Managing Director Phillip Crossman.
“One of the fundamental beliefs at Honda is developing a relationship with the customer based on mutual trust and this accolade from JD Power just goes to show how evident that is within our dealer network.” Marketing information services specialists JD Power have been conducting studies in customer satisfaction since 1968.
“Any brand and any dealership can provide a consistently positive customer experience if they make it a priority”, said Dr Axel Sprenger of JD Power.
“When they do, they will likely see an increase in revenue and will be able to build customer loyalty.”
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