Ford SUV range is 2018 sales hit | Industry - Car News Dec 2018

INDUSTRY

14:15 Friday 14 Dec 2018

Ford’s SUV line up has been breaking European sales records for the manufacturer.

With a combined 259,200 Ford EcoSport, Kuga, and Edge models sold in the first eleven months of the year, 2018 has already been Ford’s best year ever for SUV sales in the region. That represents a rise of 21% compared to the same period in 2017. The UK market has been particularly strong, accounting for nearly a quarter of that figure with more than 60,000 sold. Ford’s SUV market share has grown for the third year in succession, and SUVs now make up more than a fifth of Ford vehicles sold in Europe. The EcoSport model has enjoyed a spectacular surge in popularity, with sales more than doubling.

“SUV sales are rising faster than any other type of vehicle in Europe, and our comprehensive range of EcoSport, Kuga, and Edge SUVs is attracting car-buyers like never before with bold and sporty styling, and advanced technologies such as Intelligent All-Wheel Drive that help deliver confidence-inspiring driving experiences,” said Roelant de Waard, vice president for Marketing, Sales & Service at Ford of Europe.

 

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