Hyundai bucked the trend of a difficult UK new car market last month.
The brand increased its share of the UK new car market to nearly 4%, the only top ten selling manufacturer to report such growth. It came on the back of a record 18,526 sales in March, beating the previous record set in March 2017 by 66 units. The Tucson and i10 models proved most popular, both breaking through the 5,000 mark in March.
Hyundai have sold just over 28,000 vehicles in the UK during the first quarter of the year, up by 0.5%. The manufacturer’s investment in alternative fuel vehicles (AFV) has helped it to weather the storm of turbulent UK trading conditions, and its AFV sales are growing four-and-a-half times faster than the overall market thanks to interest in the IONIQ Electric, Hybrid, and Plug-in Hybrid models. With the arrival of the all-new KONA Electric this summer, Hyundai is clearly targeting more AFV sales in order to thrive in the UK new car market.
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