Caterham: Special Seven's Spectacular Sales Success | New Release - Car News Sep 2016

12:45 Thursday 22 Sep 2016

Caterham are toasting the runaway success of their new special edition Seven Sprint model.

The Caterham Seven Sprint was only launched earlier this month at the Goodwood Revival, but within a week all 60 examples built for the UK and European market were snapped up.

Priced at £27,995, the Caterham Seven Sprint shares its 80bhp Suzuki engine with the entry-level Seven 160 model, but boasts a package of retro-inspired styling to help mark 60 years of the Caterham Seven next year.

Caterham’s Chief Commercial Officer, David Ridley, said: “We have been overwhelmed with the response to the Sprint. We knew of course it was a great product but the reaction we got is unprecedented. In a typical year, we’ll sell around 500 cars meaning that, with the Sprint, we’ve sold more than 10% of our annual sales figure in a week. It’s been the perfect scene-setter to our 60 Years of Seven celebrations.”