Caterham sales on the up | Industry - Car News Jan 2018

INDUSTRY

16:24 Tuesday 30 Jan 2018

British sports car manufacturer Caterham has bucked the trend of a challenging new car market by reporting an 8% leap in orders over the past year.

A total of 667 new car orders have been received over the past 12 months, marking a 21 year high for the company and a second successive year of sales growth.

The news comes at the end of the iconic Caterham Seven’s 60th anniversary year.  Caterham produced a limited edition retro-racer Seven SuperSprints to mark the occasion, and when they went on sale at the 2017 Goodwood Revival all 60 examples were snapped up in an incredible seven hours.

The UK market remained Caterham’s biggest in 2017, but they also achieved success overseas with a record year in France where Caterham sales increased by 35%, and the addition of a new distributor for Latin America.

Graham Macdonald, Caterham’s Chief Executive Officer, said: “The 60th anniversary of the Seven was always a year we intended to celebrate and reflect on our incredible heritage, but it has surpassed even our expectations.

“There’s no denying it’s a tough time for the automotive industry with uncertainty around Brexit and the continually evolving EU emission changes, WLTP, but that’s why it’s an even more exceptional achievement to secure the orders we have.”

 

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