Aston Martin have joined a British business delegation to Japan as it announced a £500 million plan to drive trade and investment between the two countries post-brexit.
The five year programme was announced by Aston Martin boss Dr Andy Palmer as he joined Prime Minister Theresa May’s delegation to Tokyo this week.
The Japanese luxury car market is an important one for Aston Martin, who plan to export over £400 million worth of motors to Japan thanks to the introduction of new sports cars and the company’s first SUV, while buying over £70 million worth of components from Japanese manufacturers such as Bridgestone, Denso, Mitsubishi, and Yazaki. Aston Martin will open a Meta Technology and Luxury Accelerator office in Japan next year, while the company also plans to invest in a flagship global brand centre in Tokyo, a new Aston Martin Japan HQ, and an expanded Japanese dealer network.
Dr. Palmer said: “We have long enjoyed a loyal following from Japanese customers and the public alike, with our new dealership in Tokyo set to become our largest worldwide by volume. To ensure we are focused on the needs of Japanese and Asian customers, we are creating a Meta Technology and Luxury Accelerator office in Tokyo, reporting directly to HQ, to develop insights into luxury customer behaviour in Asia. This advanced product planning office is being created specifically to tap into research and technologies in the electric and connected car areas as well as the innovations Japan is making in the luxury market.”
The announcement is part of Aston Martin’s Second Century plan, which aims to at least double sales of the company’s products by 2022. Aston Martin is an important UK exporter, with more than 80% of its products heading overseas.
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