British car maker Aston Martin has received UK Government backing to expand its product range in non-European markets.
The £6.9 million boost from the exceptional regional growth fund will be used to increase the number of Aston Martin products on offer in overseas markets. In a boost for UK exports, the Warwickshire-based manufacturer will be targeting key markets such as China and the Middle East, and as a condition of the financial support will be committed to investing in new models.
Aston Martin will be commencing work on new British-built models at its Gaydon factory later this year, which will be aimed at widening its range of export models . No further details on the specifaction of these new models are available at this stage.
Dr Andy Palmer, Chief Executive Officer of Aston Martin, welcomed the news by saying: "Expanding our product range to enable a greater reach into export markets is an essential part of our Second Century business plan. Having this support from the Government to help execute the plan is a meaningful vote of confidence in the future of the company.”
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