Aston Martin conquers all | Industry - Car News Mar 2018

INDUSTRY

15:24 Monday 05 Mar 2018

British carmaker Aston Martin has been revealed as the world’s fastest-growing automotive brand.

The news comes from the release of the 2018 Brand Finance Auto & Tyres Report, issued by leading independent business valuation and strategy consultancy Brand Finance, which shows a 268% leap in Aston Martin’s value over the past year to US$3.6 billion.

Last year saw record growth for Aston Martin, with profits up by a quarter of a billion pounds and unit sales exceeding 5,000 for the first time in nearly a decade.  The launch of the new DB11, and special models including the Vanquish Zagato Coupe and the limited-production DB4 GT Continuation model, help add significant value to Aston Martin.

“Following on from our tremendous financial results, this endorsement of the Aston Martin brand is further proof of our successful global brand strategy”, said Dr Andy Palmer, President and CEO of Aston Martin.

“Our Second Century Plan is gaining momentum: the DB11 has achieved sell-out demand, the new Vantage has just been revealed to critical acclaim, and the next model under the plan, the replacement to the Vanquish, is on schedule to be revealed later this year.

David Haigh, CEO of Brand Finance, added “Exploiting one of the strongest and broadest series of planned model launches in the sector, Aston Martin is now a darling for investors and a brand that Britain should be proud of.”

 

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