The police are offering rewards of up to £200 to individuals who report their friends for drink-driving this Christmas.
The campaign, which is being led by West Midlands Police and Central Motorway Police Group, will see individuals being paid rewards of up to £200 if the person they report is charged and prosecuted.
Police have announced the move as part of the traditional Christmas crackdown on drink-driving.
Inspector Greg Jennings of West Midlands Police said: "We are asking anyone who is aware of people breaking the law to pick up the phone and report selfish individuals who think it's OK to drink or take drugs and drive. The information people pass on to us will directly influence our patrols."
Those wishing to report someone for drink-driving can do so anonymously via Crimestoppers on 0800 555 111.
In addition to this, West Midlands Police will post the names and details of drivers charged with drink and drug driving on both its website and Twitter account.
Last year nearly than 4,000 motorists were breathalysed by West Midlands Police, with 338 either failing the test or refusing to give a specimen. 290 people were killed in drink-driving accidents last year, a 25 per cent increase over the previous twelve months.
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