Iconic US brand Jeep will hit the streets of London this weekend with a series of events to coincide with the clash of gridiron giants the Detroit Lions and the Atlanta Falcons.
The two American Football sides go head-to-head at Wembley Stadium on Sunday as part of the NFL International Series of which Jeep is an official partner.
The weekend’s activities commence with the Trafalgar Square Fan Rally, which over 40,000 fans are expected to attend and which will feature display by Jeep including a special ‘Green Screen’ Jeep Wrangler that allows visitors to sit inside and have their photo taken with cheerleaders. Competitions and giveaways will also form part of the Trafalgar Square event, and at Wembley on Sunday fans will be able to view the new Jeep Cherokee.
“This is a great partnership which sees two iconic US names coming together in a spectacular way,” says Damien Dally, head of brand at Jeep UK. “Supporting the NFL gives us the chance to further raise awareness of Jeep’s range of cars as we welcome thousands of fans to this amazing match. We look forward to developing this relationship even further.”
Jeep UK and the NFL will team up again next month, with the Jacksonville Jaguars and the Dallas Cowboys to clash at Wembley on Sunday 9 November.
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