Skoda are celebrating news that the brand has come out tops in a study of customer satisfaction.
The Institute of Customer Service has produced its latest UK Customer Satisfaction Index Summary, which covers nearly 200 organisations across all sectors of UK industry.
Skoda, with an index score of 82.7 points, performed better than any other brand in the automotive sector, and it was enough to place Skoda in the top ten per cent overall. The average score for the automotive sector was 78.6 points. The results were calculated after considering responses from over 10,000 individual customers.
Skoda’s Head of Customer Quality Dave Allen welcomed the finding of the latest study, saying “Customer service is at the heart of what we do. We appreciate feedback from organisations such as the Institute of Customer Service to validate the steps that we take to ensure that each and every Skoda customer has a positive experience. This month’s findings are a testament to the hard work of each of the brand’s 134 retailers. I’d like to extend my thanks to them in helping us to bring our second-to-none service and award winning range to customers across the UK.”
The high ratings for customer service and satisfaction may go some way to explaining Skoda’s recent success, with a 14 per cent growth in sales over the past year.
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