Enter the Dragon | Industry - Car News Jun 2011

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16:00 Wednesday 15 Feb 2012

Alfa Romeo is uniting with Dragons’ Den’s Peter Jones CBE, in support of his charity which promotes entrepreneurship among young people.

The Peter Jones Foundation is creating a number of Enterprise Academies for budding entrepreneurs to develop their business skills.

Peter’s links with Alfa Romeo stretch back decades – his first car was an Alfasud. He says: "That car was something special; it gave me something I'll never forget, freedom. I was able to just drive and drive and I must have spent hundreds of pounds on petrol in those first few months, I think I probably even slept in it."

Alfa Romeo will be supporting Peter’s mission to help new young entrepreneurs by participating in his fundraising goals.

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