Volkswagen plans to launch Dacia-rivalling budget brand | Industry - Car News Oct 2012

INDUSTRY
main article image

10:03 Friday 12 Oct 2012

Volkswagen is planning to launch a new budget brand to rival companies such as Dacia, a report from the German magazine Auto Bild has revealed.

The new brand would consist of no-frills cars intended for third-world markets; however, the budget cars could also be sold in Europe.

It is likely that three models -- a saloon, and estate and an MPV -- will form the model line-up for the new brand, with prices starting from just €6,000 (£4,800) for the most basic models.

The cars will be based on existing VW group architecture; however, the bodywork and styling will be very crude by modern standards, making the cars cheaper to build and develop -- if you're expecting levels of quality on a par with the new Golf, you'll be disappointed.

The new plans are part of VW's aim to crack the Chinese and Indian markets and become the largest car manufacturer in the world by 2020. VW already owns Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda, Ducati, MAN and Scania.

It is doubtful that VW will be willing to sully its reputation by marketing these cars in the UK; however, we quite like the idea of being able to buy a new car for less than five grand.

Related used car searches

Search used Dacia

Search used Volkswagen

Comments
INDUSTRY
Government should overturn cut to plug-in car grant
INDUSTRY
UK towns and cities with the most rapid and ultra-rapid EV chargers have been named.
INDUSTRY
The Government has ended the plug-in-car grant, which gave car buyers money off a new EV.
INDUSTRY
Drivers continue to face soaring pump prices despite a drop in wholesale prices.
INDUSTRY
Campaign launched to tackle disabled parking abuse
INDUSTRY
Government set to roll out self-driving cars by 2025