Although new car sales in January were static, some car manufacturers have had a better start to the year than others – and Peugeot are one of them.
Figures released by the motor company show that the brand has increased sales by 6.4% in the month. In total retail sales were up 3.2% and fleet sales up by 8.8%.
The secret behind the success of Peugeot’s recent sales growth? Well, perhaps it is no coincidence that in January the French motor company launched their ‘Drive Away Happy’ campaign, which looks to promote the popular and financially attractive ‘Just Add Fuel’ package.
The central selling point behind the marketing campaign is that Peugeot removes the hassle out of running a car, promising to look after a customer's insurance, servicing and warranty, road tax and roadside assistance for one fixed monthly amount over three years. The marketing campaign is backed by British actor John Simm.
“2012 is set to be a year of regeneration for the Peugeot brand with several exciting new product launches on the horizon including the world’s first diesel electric hybrid car and the hugely anticipated new 208,” commented UK Marketing Director for Peugeot, Morgan Lecoupeur at the launch of the ‘Just Add Fuel’ campaign in January.
“What better way to start than with an optimistic campaign that emphasises the positive emotions associated with driving a new car. In John Simm we have found a talented, credible and instantly recognisable personality and voice, and we look forward to working with him in 2012 as we move the Peugeot brand forward.”
In June the new Peugeot 208 arrives in the UK. The car is available in two body styles; 3 & 5-door with an extensive range of petrol and diesel engines including an all new 3 cylinder petrol power unit.
Related used car searches
Search used Peugeot
