New MG Icon is unveiled in Beijing | Concept - Car News Apr 2012

CONCEPT
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13:17 Friday 04 May 2012

The Beijing Auto Show has hosted the world debut of the MG Icon.

The vehicle is officially the first 4x4 created by MG and the firm has gone to great lengths to ensure the model appeals to the car buying public.

During the creation of the 4x4, the MG Icon concept's designers were inspired by other MG vehicles, such as the MGA and MGB GT.

British director Anthony Williams-Kenny commented on the new car:

"The MG brand has a unique set of values and heritage and allows us to offer individual design values to our products. The MG Icon represents our vision of a modern MG and we feel that the small 4x4 canvas demonstrates MG's capacity for progressive design with respect for its long heritage."

'Soulful British spirit'

"The MG Icon clearly demonstrates a progressive and soulful British spirit and has a lithe and powerful stance - its proportion harmonised by feature lines interpreted from MG's iconic greats."

Commenting on the car's design, Williams-Kenny added, "We have balanced familiar brand cues, such as the wide and powerful front end graphic interpretation and, as one would expect, with a strong focus on the unique MG octagon."

Finally, the MG director stressed that this creation aims to highlight a global vision for MG's design and represents a milestone for the brand, "particularly this year which marks the 50th anniversary of the MGB."

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