The latest Jaguar XJ has won the title of ‘Luxury Car of the Year’ from Road & Travel Magazine in the International Car of the Year (ICOTY) awards.
The ICOTY awards, first launched in 1997, were the first automotive awards to give out honours based on the emotional connection between cars and consumers. In its current format winners of ICOTY awards are selected based on 'lifestyle compatibility'. The Executive Producer of ICOTY Courtney Caldwell explains the philosophy saying:
"The ICOTY Awards are not about power and performance, but rather about personality and passion,"
The judging panel for this year's ICOTY awards was made up from a group of 12 automotive journalists representing respected publications.
The new Jaguar XJ can add this latest honour to a long list of accolades which it has won since its launch in May 2010, including Top Gear's Luxury Car of the Year, Design of the Year and All-Star awards from Automobile Magazine, and others. The price for an XJ starts at £55,000 OTR.
The Global Brand Director for Jaguar, Adrian Hallmark, commented on this latest award saying:
"We're delighted that the 2011 Jaguar XJ has received this honour. The all-new XJ is a benchmark in both design and technology, and we're thrilled to receive such an accolade from one of the highest international panel of judges in our industry."
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