The all-new 2012 Honda civic will arrive in showrooms in time for the first customer test drives on 1st February.
The latest version of Honda Civic, the ninth generation of this popular model from Honda, arrives in showrooms across the country on 1st February. The usual Honda trim levels of SE, ES, EX and EX GT will be available for the new car. The entry level model is a 1.4-litre 99bhp i-VTEC SE, which is priced at £16,495.
To coincide with the launch, a new television advertising campaign will also be launched, beginning with a 30 second ad spot on Monday 30th January. The Head of Marketing for Honda UK, Martin Moll, commented on the launch of the new Civic and the advertising campaign, saying:
"Our dealers are incredibly excited about taking the launch activity to the next phase and get customers in the car. Everyone here at Honda (UK) is looking forward to receiving customer feedback and we are confident it will be even more successful than its predecessor."
"We have timed the launch of the TV advert to coincide with the first cars arriving in showrooms to really maximise awareness. The advert is a synopsis of the unknown journey the engineers took to continuously improve the Civic and is brought to life in a dramatic reveal of the new model at the end."
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