A new online racing game launched by BMW has allowed motorists and potential car buyers to try out the BMW 'driving experience' from their sofa.
The manufacturer, together with the British game developer Eutechnyx, has devolved Auto Club Revolution, which BMW described as "the new online racing game and car community for PC."
The game aims to demonstrate the full BMW Experience to motoring enthusiasts. The manufacturer said it includes a specifically designed race track so players can demonstrate their driving skills as if driving a BMW 1 Series M Coupé.
"Once they have successfully completed this BMW challenge, players can transfer the BMW 1 Series M Coupé to the main game for free, and set new track records by themselves or with friends," explained BMW.
A real challenge
Andreas-Christoph Hofmann, Vice President of Brand Communication at BMW, commented on the game:
"Our customers are tech-savvy and love to be able to put their dream car together the way they want. Auto Club Revolution has the possibility to make our models accessible to a large number of car enthusiasts. It was extremely important to us that our models be portrayed realistically."
Doug Wolff, Auto Club Revolution Team Leader, stressed that it is always a real challenge to recreate a vehicle's distinctive handling accurately in a game.
"To reproduce the handling of the BMW 1 Series M Coupé in Auto Club Revolution in an authentic manner, we first took it out on the real racetrack. That is the only way to know exactly how the car corners, for example," Wolff said.
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