Have you ever seen a car playing ice hockey? The latest video created by Alfa Romeo highlights the Alfa Giulietta’s ability to deal with complex conditions and surfaces in a real ice hockey rink.
The video ( http://www.youtube.com/watch?v=T9Ho0ODf2vY ), which lasts for 40 seconds, shows the Alfa Giulietta striking a hockey puck from just inside the end-zone into the home team' six foot wide net. The driver, Paul Swift, and David Phillips, from the top UK ice hockey team the Coventry Blaze, participated in the ambitious video.
Since it was posted on YouTube, more than 490,000 viewers and motor fans have watched it. In addition, the brand also posted the video on its Facebook profile: https://www.facebook.com/AlfaRomeoUK
Damien Dally, Head of Brand at Alfa Romeo UK, said their purpose with this video was to show-off the Alfa Giulietta's 'All Weather' abilities in a fun and engaging way, whilst communicating an important message at the same time.
"This demonstration of control and agility on the ice using the All-weather setting highlights the hidden technology in our cars, and shows how the Alfa Giulietta can cope with adverse driving surfaces at the flick of a switch. Of course, it also proves that an Alfa Giulietta can, in fact, play ice hockey!"
The car manufacturer wanted to prove the quality of their vehicles - the Alfa Giulietta and Alfa MiTo models - in the most difficult of conditions. The All Weather feature is selected via a simple to use high-tech switch, and heightens all safety features on the car, improving control and handling in adverse weather conditions.
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