Land Rover enjoys sales boom | Industry - Car News Jan 2011

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15:00 Tuesday 28 Feb 2012

Land Rover sold over 42,000 cars in the UK during 2010, a vast increase over 2009's figure of 33,000.

Sales were up across the range with sales of the Defender up 11%, the Sport up 23%, the Freelander up 37%, the Discovery up 27% and the Range Rover up 29%.

Land Rover has seen a very positive response to their new 11 Model Year products, with Land Rover citing their improved fuel economy as the main reason for this.

Land Rover's UK MD, Colin Green commented: "Increasingly, customers are looking at the bigger picture and considering the overall cost of car ownership before making a purchase decision. Improved fuel economy, combined with excellent residual values, has helped grow Land Rover sales and increase the brand's share of the UK 4x4 market."

It is encouraging to see a success story such as this during a period of economic turmoil and Land Rover will be hoping that they can sustain this success into the future.

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