Hyundai have announced their plans to sponsor ski jumping competitions for the next two years, demonstrating that they are dedicated to supporting future generations.
The sponsorship will cover international events, including those provided by the International Ski Federation (FIS), such as the FIS Ski Jumping World Cup and the FIS Ski Flying World Championships.
At these events, Hyundai will act as the main or central sponsor, showing their support for this exhilarating sport.
In total, Hyundai are planned to sponsor more than eight ski events over the coming two years with their first sponsored event occurring at the end of this month.
This event will be the FIS Ski Flying World Championships, held on February 23. The event will take place in Vikersund, Norway, and is expected to attract a number of visitors.
Vikersund is home to the largest ski flying hills, with only five of these areas found in the world. Ski flying hills are similar to hills and slopes used for standard ski jumping but reach greater heights, enabling greater jumps to be performed.
The hills in Vikersund are so large that they are the site of the current world record for the longest ski jump. This was completed last year when Johan Remen Evensen successfully completed a jump of 246.5 metres.
Hyundai has become one of the latest manufacturers to show their support for sporting events, with other car brands also backing similar events.
This pronounced focus could be partly attributed to the upcoming Olympic Games which are due to begin in just a few months time.
The President of FIS, Gian Franco Kasper, explained that they were “pleased to welcome Hyundai” and expressed their excitement at being able to provide “the customers and fans of Hyundai with the exhilaration of the world’s best ski jumpers’ performances.”
Senior Executive Vice President and COO of Hyundai, S. T. Kim, expressed a similar level of excitement on behalf of the car manufacturer and stated they felt that the sport embodied the “bold and challenging spirit” which is synonymous with their brand.
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