When it comes to creating memorable and innovative marketing campaigns, Honda has a pretty impressive track record.
Spool back ten years to 2003 and there was the now legendary 'Cog' advert which used bits of the then new Honda Accord to create an elaborate Rube Goldberg machine, set to the old-school hip hop of 'Rapper's Delight' by The Sugarhill Gang.
A year later came 'Grrr', a psychedelic headache of an advert in which the narrator sings a song about how all diesel engines (except, of course Honda's) is rubbish. Then there was 'Impossible Dream' in which a helmeted man pilots a variety of vintage Honda vehicles, and 'Choir', in which a... er... choir hums the sounds made by the eight-gen Honda Civic.
Now, however, Honda is back with an all-new advert, and we're pleased to say that it's as original and creative as you've come to expect from the Japanese manufacturer.
Called 'Hands', the new ad features a pair of... er... hands (Honda really does take a literal approach to naming its adverts) which work to assemble and fiddle with some of the company's greatest products.
There's the Honda Super Cub moped which has been in production since 1958 and which has sold more than 60 million units, making it the most produced motor vehicle in history. You'll also see the Honda Civic Type R, the CR-V, the Jazz and ASIMO, the slightly creepy humanoid robot thing.
Our favourite moment, however, is the brief burst of the Brazilian national anthem which accompanies the appearance of the Honda NSX on screen -- a fitting tribute to Ayrton Senna who, of course, helped develop the car.
So, to see Honda's latest advert, click on the image below to start the video and let us know what you think of the ad by commenting below.
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