Ford’s all-new B-Max small family car is set to make its UK debut.
The B-Max recently made history by becoming the first ever vehicle to appear at the Mobile World Congress in Barcelona, one of the world's foremost technology events. It is also set to be the first car in Europe to feature SYNC, Ford's voice-activated, in-car connectivity system, powered by Microsoft Windows.
The power of SYNC
The voice-activated, in-car connectivity system, SYNC, is designed to integrate with mobile devices for voice control and consumer convenience. More than 3.5 million SYNC-enabled vehicles are expected to be on the roads in Europe by 2015, as part of Ford's ambitious plans for the innovative technology.
Stephen Odell, Chairman and CEO of Ford Europe, is particularly enthusiastic about the project, "The all-new Ford B-Max is at the forefront of Ford's plans to deliver SYNC to customers in Europe for the first time, and is the perfect vehicle for the job."
Ford has said that the vehicle will be making its widely anticipated public debut at next month's 2012 Geneva Motor Show. The Emergency Assistance feature on the Ford B-Max alerts emergency services in your local region should you be the unfortunate victim of an accident. The technology will shortly be available in more than 30 countries across Europe and beyond.
Executive Director of the EENA (European Emergency Number Association), Gary Machado, said, "We are pleased that Ford has consulted with the EENA and European emergency call centres in the development of the Emergency Assistance feature. We are confident that solutions enabling vehicles to be connected to emergency call centres will contribute to saving lives in Europe."
The Ford B-Max will be available from September in the UK.
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