As a new study reveals that one in three drivers admit to texting while driving, Ford has introduced text-to-speech mobile technology.
A study, commissioned by Ford, revealed that one in three UK drivers admit to reading texts while driving despite its contribution to a number of traffic accidents.
Ford highlights the safety issue prior to the introduction of its new SYNC in-car connectivity system. The technology can read incoming messages aloud via its text-to-speech feature and drivers can send a reply by voice.
Although a considerable number of drivers admitted to texting on their mobile phone while driving, drivers acknowledged the dangers of the habit.
Of those surveyed, 95% of drivers said texting affected driver safety and ability, and almost half believe driver response is slowed by 50% when checking messages while driving.
The all-new B-MAX will be the first vehicle to feature the Ford SYNC technology, but other vehicles in Ford's lineup, including the Focus and Kuga will also be fitted with such safety equipment.
SYNC also allows drivers to choose from a list of predetermined responses when sending a reply via text, which aims to help drivers remain focussed when driving. "See you in 10 minutes" is one option from the list of responses.
A selection of smartphones will be compatible with the SYNC text-to-speech as Ford has adopted the emerging Message Access Profile standard for Bluetooth device-to-device connectivity.
Leading mobile device manufacturers, including Blackberry, are already using the Message Access Profile.
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