Alfa Romeo is uniting with Dragons’ Den’s Peter Jones CBE, in support of his charity which promotes entrepreneurship among young people.
The Peter Jones Foundation is creating a number of Enterprise Academies for budding entrepreneurs to develop their business skills.
Peter’s links with Alfa Romeo stretch back decades – his first car was an Alfasud. He says: "That car was something special; it gave me something I'll never forget, freedom. I was able to just drive and drive and I must have spent hundreds of pounds on petrol in those first few months, I think I probably even slept in it."
Alfa Romeo will be supporting Peter’s mission to help new young entrepreneurs by participating in his fundraising goals.
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