If you think you know the Chrysler car brand, prepare to have your perceptions changed as the brand looks set to relaunch in the UK.
A new series of adverts are on the horizon drawing inspiration on the brand’s gritty, urban reputation. The £10 million Different Is What We Do campaign is led by three major television commercials, the first of which was a 60-second advert that aired over the weekend during the break in Sky TV’s coverage of the Super Bowl.
“The brand’s great success in the States is widely recognized, and this will help us to establish Chrysler as a main competitor in the UK car market,” says Nigel Land, brand director, Jeep Chrysler UK.
“From the Motor City, Detroit, Chrysler celebrates the car industry and its people and the pride in the things they make. It features a story of resilience not dissimilar to many around the UK and Europe. Chrysler's Different Is What We Do line is set to become a confident movement statement.”
Chrysler’s range starts at £10,695 for the Ypsilon 1.2S. The Chrysler Delta starts at £16,695 for the 1.4 T-Jet 120S, while the Grand Voyager’s entry price is £28,225. The new 300C will become available in the UK later this year.
The advertising campaign includes the US motoring giant’s entire UK model range, which includes the highly successful Grand Voyager people carrier, stunning new 300C executive saloon, versatile Delta hatchback and Ypsilon, Chrysler’s first supermini.
The Ypsilon, which launched in the UK in September 2011, was dubbed by Chrysler at launch as ‘a mix of segment-leading style, cutting edge technology, eye-catching design and world-class engines.’
Ypsilon’s engine range is completed by a 1.2-litre petrol and a potent 1.3-litre turbo diesel, all of which come with Start&Stop as standard.
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