Audi has launched Audi City, a digital showroom in Central London which allows customers to view the company's models electronically.
Customers can spec their cars up and then view a full size rendering of their new Audi in the showroom. The technology even allows the buyer to zoom in on specific bits of the car.
Audi is also using the technology to help explain the workings of the cars' engines, drivetrains, body-shells and LED lights on an intuitive level.
Audi City will be linked to a real dealership which will supply the cars to the customer when required.
Audi plans to open twenty Audi City stores worldwide by 2015.
by Laura Reader
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