Ford has revealed the pricing structure for its new Focus range, which will hit UK showrooms in November.
With prices starting from £13,995, the price-tag for an entry level Focus remains the same as the current range.
There are six models in the new Focus range, the Studio (from £13,995), Style (£16,795), Zetec (£18,295), Zetec S (£20,045), Titanium (£19,795) and Titanium X (£21,795).
At those prices, the range-topping Titanium and Titanium X models will cost around £100 less than their equivalents in the current Ford Focus range.
The new Ford Focus will bring with it a fresh choice of engines, including the 118bhp 1.5-litre diesel which has been engineered to bring CO2 emissions down from 109g/km to 98g/km. A 180bhp 1.5-litre EcBoost engine has been introduced, which will offer greater fuel economy and lower emissions than the 1.6-litre unit it replaces, while retaining the same levels of power and performance.
The current Focus already offers such features as automated parallel parking, low-speed collision avoidance, and traffic sign recognition, but the new model will be available with further driver aids like hands-perpendicular parking, cross-traffic alert, and Ford’s second-generation SYNC2 connectivity interface. The latter features an eight-inch hi-res colour touch screen, and voice controlled access to audio, navigation, climate control, and mobile phone.
Another new addition to the Focus range will be the Ford MyKey, which debuted on the Fiesta. Aimed at younger drivers, the key can be programmed to restrict top speed, reduce the maximum volume of the audio system, and can disable it altogether if the driver and passengers are not using safety belts.
"The Ford Focus is the UK’s favourite family car, so the launch of the new model is an exciting time,” said Mark Ovenden, chairman and managing director, Ford of Britain. “With unmatched levels of technology and impressive fuel economy, combined with Ford’s traditional driving dynamics and competitive pricing, we believe that the new car will not only delight our existing customers but also expand the appeal of the Focus brand.”
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