Maserati birthday bash hits Silverstone | Car Talk - Car News Jul 2014

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10:00 Tuesday 22 Jul 2014

The Maserati marque will continue its 100th birthday celebrations at this weekend’s Silverstone Classic event.

Maserati will be the official ‘Celebration Marque’ at this year’s classic racing extravaganza, and as part of the centenary celebrations the Northamptonshire circuit will play hosts to one of the largest gatherings of Maserati’s ever seen in the UK.
Peter Denton, Region Manager Maserati North Europe, said: “The UK is a crucially important market for Maserati and the level of support and enthusiasm for the brand here is outstanding. With 2014 being our Centenary and sales up 223 per cent year-on-year it is an exciting time for us. The Silverstone Classic promises to be a fantastic showcase of Maserati’s glorious racing heritage and the arrival in showrooms of the company’s new Ghibli and Quattroporte Diesel models heralds the beginning of another exciting chapter in the Maserati story.”
Maserati’s association with the home of British motorsport goes back for more than half the marque’s existence, with Luigi Villoresi piloting a Maserati to victory in the first British Grand Prix to be held at Silverstone in 1948.
A special parade of Maserati’s will be headed by Sir Stirling Moss, reunited with the legendary 250F Grand Prix car he drove to success in the 1950s.  Also representing the Maserati heritage will be special guest Alfieri Maserati, son of company co-founder Ernesto Maserati. 
Modern classics bearing the Maserati Trident badge, such as the GranTurismo MC Stradale, will also be represented at the event.

 


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