Kia are sparing no expense in marking this week’s UK sale launch of the all-new Sportage, with a £5million marketing campaign already underway.
The Korean car maker is using television, radio, web, and print amongst its promotional tactics to maximise interest in new model which goes on sale this Friday.
Outdoor digital billboards have already popped in several major UK cities including London, Manchester, Birmingham, Liverpool, Leeds, Newcastle and Glasgow.
Meanwhile, a targeted TV ad campaign costing more than £4million will air on ITV, Channel 4, Channel 5, Sky Sports, Sky Living, Sky Atlantic, E4, More 4, Film 4 and Dave.
Magic, Heart, and Capital radio stations will be used to promote Kia’s ‘Big WOW’ event, which sees buyers of the all-new Sportage able to take advantage of a special offer throughout February which includes the first three services free of charge.
The Times and The Sunday Times newspapers will feature the Sportage alongside several famous faces in both written and video features as part of a national press campaign.
Mark Hopkins, Marketing Director Kia Motors (UK) Ltd said: “Since its launch in 2010 the third generation Sportage has sold over 90,000 units and we are looking to build on this success with the all-new Sportage in our biggest marketing spend to date. The integrated campaign will highlight the new technologies and improvements that the all-new Sportage contains”.
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