Fiat's New i-Deal targets young drivers | Car Talk - Car News Jan 2015

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11:13 Monday 19 Jan 2015

Young drivers struggling with the costs of car ownership could find that help is at hand in the form of a new offer from Fiat.

The i-Deal package is aimed at young drivers, and offers the chance to drive a brand new Fiat 500 1.2 Pop with 3-years comprehensive insurance and servicing for a fixed monthly payment of £239.

Fiat has produced the package after a study found that over a third of 17-25 year olds find the costs of car ownership prohibitive. In conjunction with Carrot Insurance, who provide 3-years fully-comprehensive cover underwritten by Zurich, the 500 i-Deal offer is open to customers aged 18 and over, and includes 3-years of Fiat Easy Care Servicing Maintenance. Each brand new Fiat 500 1.2 Pop supplied under the terms of the i-Deal package comes equipped with a Trak Global i-box, a device which monitors driving performance and sees safe driving habits rewarded via Carrot’s cash rewards programme.

Fiat believe the 500 is a reliable, efficienct, and safe choice of car for new motorists, featuring seven airbags, electronic stability control, fuel-saving Start & Stop, and tax-reducing low emissions. As a further attraction to young drivers, the 500 comes with an impressive choice of colour, decal, and accessory options.

Karl Howkins, Commercial Director for Fiat Chrysler UK, commented, “Having thoroughly researched the market, we determined that Carrot's approach to insuring young drivers would be best suited for the iconic Fiat 500 and we’re delighted they are supporting our plans for i-Deal in tandem with their partner, Zurich Insurance. This all-inclusive insurance package deal will make the dream of driving a brand new Fiat 500 a reality for many young drivers who would otherwise be forced to drive an older and potentially less reliable and safe vehicle.”

The Fiat 500 i-Deal offer is available through the manufacturers extensive UK main dealer network.

 


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