Dacia marks 5 years in UK | Car Talk - Car News Feb 2018

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10:42 Thursday 15 Feb 2018

Dacia is celebrating five years since the brand was relaunched in the UK.

The Dacia Duster arrived first in early 2013, swiftly followed by the Sandero supermini, and the latter remained the most affordable new car in the UK with prices starting from just £5,995.

The Sandero Stepway, Logan MCV, and Logan MCV Stepway complete the current UK line up.

Dacia hit its first major UK sales milestone of 100,000 vehicles in April 2017, and has now sold more than 120,000 cars in the UK.  It was the fastest growing brand in Europe in last year, selling more than 4.5 million models.

Louise O’Sullivan, Head of Dacia UK, said, “Dacia was launched in 2013 and straight away we had great public interest in the brand and it’s really found a fit with UK car buyers. In just five years the Dacia community has built up significantly thanks to the annual Dacia Day, our incredibly passionate Dacia owners’ clubs and major brand partnerships like our one with the Rugby Football League. Following fantastic sales growth, it’s set to be an exciting few years ahead for Dacia.”

 

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