Boom time for Audi sales | Industry - Car News Dec 2016

15:37 Thursday 15 Dec 2016

There’s plenty of Christmas cheer at Audi headquarters after new figures showed a sharp increase in demand for the brand’s products.

Audi’s global sales grew 4.3% in November compared to the same month last year, with 154,050 units sold.

The European market grew by an impressive 9.5%, while UK sales were up by almost twice that figure at 18%. With other European markets also achieving double-digit growth, as well as sales increases in North America (up 3.6%) and Asia-Pacific (up 0.8%) a dramatic plunge in the Russian market in November (down 32.1%) was more than absorbed.

The launch of new models has been credited with Audi’s strong 2016 performance, with the brand’s sales and marketing chief Dietmar Voggenreiter saying, “Despite numerous political and economic uncertainties, we managed to increase sales substantially in all our large European markets. The launch of the new Audi Q2 in Europe further underpins this development. The compact SUV will be an important sales driver in the region in future, as already demonstrated by current orders.”

Another recently introduced model to provide a sales boost is the new A5 range. The A5 Couple has been in particular demand since launch, with 1,130 units sold last month in Europe alone.